MADISON, Wis. -
The new research publication is a compilation of 20 short articles explaining how members and potential members use financial services.
The information was taken from CUNA research and reports, as well as industry experts. Among the issues explored:
* Attracting new members as well as retention and asset growth of existing members;
* Creating a package of services to attract small business owners;
* Finding opportunities for deposit and loan growth; and
* Determining consumer preferences for various delivery channels.
The report also includes an article on how credit unions can improve the accuracy of their member surveys, and a list of resources.
For info: buy.cuna.org, and enter stock number 27828P in the product finder search box, or call (800) 356-8010, press 3, and use the stock number as a reference.
