CUs In Pittsburgh, Detroit Take To The Airwaves With TV Advertising

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Credit unions are taking to the airwaves in two major markets.

In Pittsburgh, five area credit unions are jointly backing a six-month campaign that includes TV ads promoting shared services.

The six-month campaign will include 80 TV commercials per month; web advertising on WTAE's website, thepittsburghchannel.com; 12 real-time traffic watch billboards monthly, and featured sponsorship (including a booth) of the Health 4 Life Expo, sponsorship of a trip to Los Angeles for a taping of the "Dr. Phil Show," and inclusion on any Expo related promotional materials, including website, TV, radio, and print pieces.

Sponsoring the campaign are A-K Valley FCU, Lower Burrell; Clearview FCU, Moon Township; Omega FCU, Pittsburgh; Pittsburgh Central FCU, Wexford;, and WEST-AIRCOMM FCU, Beaver.

CU Service Centers has more than 1,100 credit unions offering nearly 1,900 locations. Through the Pennsylvania Credit Union Service Centers, Inc, there are 20 participants and 28 locations.

Meanwhile, in Detroit, a series of seven TV ads have begun airing in all seven marketing areas in Michigan, the first statewide credit union TV advertising campaign. The ads, which will promote credit union membership, products and service, will get some high-profile placement, with some of them running during the Emmy Awards, episodes of "Survivor" and "Desperate Housewives," the Detroit Lions, University of Michigan and Michigan State University football games. The ads are scheduled to run through the middle of September. The campaign was funded by the Michigan League CU Brand Campaign and produced by the Berline Group.

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