Custom Marketing ThroughCheckbooks

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ATLANTA - (09/23/04) -- John H. Harland Co. said it hasintroduced a new that allows financial institutions to developcustomized marketing messages and deliver them to customers throughtheir check orders. HarlandImpact leverages Harland's combinationof behavioral models created from financial services databases andthe company's own digital print technology. Targeted messages aredeveloped by combining a financial institution's marketing datawith Stratic, Harland's proprietary predictive behavioral models,then inserted into the end-users' check orders by Harland's digitalprint technology.

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