DENVER – Public Service CU announced yesterday it has begun a major television, radio and print campaign, dubbed “Together, we’re better,” promoting its rebranding.
The campaign focuses on stories from real credit union members and employees. Members tell simple, yet important ways the credit union helped them buy a first house, send a child to college or tackle difficult financial problems such as medical costs. Credit union employees also relay how pooling financial resources to help one another is how and why credit unions began during the Great Depression.
In creating the new brand, "we went directly to our members and asked them to tell us their stories," said Dave Maus, president of the $1 billion credit union. "And they did, with great sincerity and candor."
