PHOENIX Desert Schools FCU has re-signed Arizona Cardinals All-Pro receiver Larry Fitzgerald with an ad campaign promoting the credit union’s debit card with his name and photo.
Processing Content
The ad campaign urges consumers to “Carry Larry In Your Wallet,” featuring the exclusive Larry Fitzgerald Visa debit card.
Fitzgerald’s ad campaign with Desert Schools went live in the Phoenix market in early September. Television spots began airing in late August. TV, radio, online and social round out the campaign and are set to run in-market throughout the NFL season.
