PHOENIX - Desert Schools FCU has ratchet up its visibility with a new kind of vehicle-30 pint-sized cars wrapped in promotional messages bearing the CU's blue-and-white colors.
The tiny Scions, wrapped in adhesive-backed messages by a local graphic design company are changed on a regular basis to promote the changing credit union products or services or community events in which the credit union may be participating.
"It's just great when there's a parade or community activity in town; it really raises the visibility of the credit union," Desert Schools public relations director Jason Meyers told The Credit union Journal.
"We're constantly hearing from our members that they've seen one of our vehicles out on the freeway or at the supermarket or around their neighborhood."
The small fleet is apportioned out to employees, who drive them to community events. One of the promotional vehicles has a message in Spanish targeting the Latino community.
