Digital FCU Eyes New Ad Campaign

July 28, 2003, 1:00 a.m. EDT 1 Min Read

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Digital Federal Credit Union, New England's largest credit union, said it signed with Boston- based Cronin/Wallwork Curry to design and execute a new branding campaign to support its expansion into the greater Boston market.

The multifaceted campaign is scheduled for launch in the fall. The $1.8-billion credit union had previously handled all advertising in-house. Cronin/Wallwork is a unit of Glastonbury, Ct.-based Cronin & Co.

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