NEW YORK CUNA said it will broadcast a video ad in Times Square for its “Don’t Tax My Credit Union” campaign during its annual America’s Credit Union Conference being held in midtown Manhattan June 30 to July 3.
The ad, coming as Congress begins to debate tax reform, will be viewed by millions of passing tourists, as well attendees to the annual CUNA conference, which is being held a few blocks away at the New York Hilton.
The full-color ad will run on the 26-foot-wide-by 20-foot-high CBS video billboard where CUNA has been airing a 15-second spot touting the benefits of credit unions since April. The ad directs viewers to visit the asmarterchoice.org website to learn more about credit unions.
The message that has been running for the past month tells consumers if they want a bank they can actually trust, go to a credit union, where they will find better rates, lower fees, and no stockholders competing against their interests.
