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The company said the objective is to give customers a way to address the environmental impact of renting a car. When reserving a car through the company’s call-in reservation centers or online, customers can opt in to pay $1.25 per rental (plus applicable taxes) to purchase a carbon offset. Under this new program, in partnership with TerraPass, a provider of carbon offsets, the funds will be used to purchase certified offset projects that work to remove CO2 from the atmosphere.
According to TerraPass, for every 100,000 customers who choose to take part, the effort will offset more than 30 million pounds–or 13,500 metric tons–of CO2. In the pilot phase of the program, which began Jan.1, the company reported that across all three brands, approximately 1,000 customers per day agreed to buy carbon offsets when reserving a vehicle. Enterprise said it has further committed to double the effort with a dollar-for-dollar match of its customers’ offset purchases up to $1 million.
