ENYFCU Launches 'Dream Defenders'

NAPANOCH, N.Y. - Eastern New York FCU has launched a new branding initiative called "Dream Defenders" featuring three "superheroes."

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The superheroes are "Penny Save", "Otto Sense" and "Major Quarters", who fight "Dash Madison," who embodies the temptation, greed and instant gratification that can get between members with their financial dreams.

Episodes of the Dream Defenders are featured in the CU's bimonthly newsletter, The Dream Defender Chronicles, and on the website at www.EasternNYsaves.org. The CU worked with Creative Abandon, a brand consulting and creative agency Portland, Ore.


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