Eye On The Competition: Bank Leading The Way In Serving Deaf Customers

Published October 01, 2007, 1:00 a.m. EDT

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Updated August 27, 2020, 1:38 a.m. EDT

1 Min Read

SAN ANTONIO - Frost National Bank SVP Patti Bliss is leading an effort to provide teller help to deaf customers by deploying video conference technology.

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The mother of a 20-year-old deaf man, Bliss said she wants to help hearing- impaired people live more independent lives, which also includes using financial institutions.

Four local Frost National branches will feature a separate room where a banker, interpreter and the customer can all communicate. Bliss said that many deaf people can only converse in American Sign Language, a universally accepted standard with no roots in the English language, so tellers passing notes back and forth frequently can't help or serve impaired consumers. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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