Call Solutions, a provider of full contact marketing services founded by former Fiserv chief George Dalton, is gearing up to offer a variety of services to credit unions and other industries.
The firm, which counts a handful of former Fiserv execs on its management team, went live with a new website developed by Level 9 to offer a host of Web interactive solutions to complement its existing products and services. Call Solutions offers everything from front-end direct marketing strategies, to call center operations straight through to response fulfillment, according to Kevin Kasper, SVP-market development.
The new site is part of Call Solutions move to offer web interactive solutions, which will include e-mail marketing, voice over IP, full video over IP and other features. The site, which went live in August, offers web interaction all the way through to fulfillment, Kasper noted.
"We'll be using a similar, successful formula of growth through acquisition," he said, comparing the new company's growth strategy to that of Fiserv.
Call Solutions will work to create a strategy for direct mail marketing and customer/member response analysis, including in-bound and out-bound telemaketing and response fulfillment services, Kasper said, adding, "It will all be complementary to the client's total relationship" with its member customers.
Call Solutions selected Level 9 to develop the new website because "they are proficient in that medium," Kasper offered. Level 9's Rob Smart suggested that his company's track record with Fiserv might have helped, too.
"We've worked with Fiserv over the last four years," Smart explained. "That's a big reason we're putting a real emphasis on financial institutions and credit unions in particular."
For firms like Fiserv and Call Solutions, which have an aggressive acquisition strategy, Level 9 is able to offer swift integration, providing the remote capability to update a site on the fly at each interface. "We do interface design, but we also have engineers on staff, so that facilitates hardware to software integration," he added.
Why Credit Unions?
When Smart joined the Level 9 team, he was one of the people suggesting credit unions would be a good market for the seven-year-old firm.
"I've been a credit union member 10 years," he commented. "We started looking at what credit unions are doing as far as web strategy, and what we're finding is that most have adopted some great features, but they don't have the resources to really do it right."
That's where Level 9 would like to come in-to help credit unions create or rethink their entire web strategy.
"You have to attack the web as you would any other channel, and that means planning," he said. "When a member goes to the credit union, it should be consistent no matter what channel you use."
