ANDOVER, Mass. – Genalytics, a provider of on-demand targeted data solutions, announced yesterday it has received a patent for a gene-based system for use in marketing and fraud detection. The Genalytics On-Demand Targeting system uses genetic algorithms to develop models and scores to predict behavior. Ganalytics has applied the technology to financial services, helping to detect fraud and manage credit risk. The system is also used to create targeted mail lists for direct marketing.
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