DENVER – First data Corp. announced Friday it has acquired Size Technologies Inc., a provider of loyalty, stored value and transaction marketing solutions. The deal will allow First Data to offer merchants, issuers and coalition partners a real-time point-of-sale loyalty solution that will help drive customer behavior. Participating customers will also have access to loyalty features and functions including coupons, consumer messaging, product-based rewards, customer relationship management and a campaign management tool. Financial terms of the deal were not disclosed.
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