Fiserv Offers Marketing Program

Published January 21, 2008, 1:00 a.m. EST

Updated August 27, 2020, 1:27 a.m. EDT

1 Min Read

BROOKFIELD, Wis. - Fiserv Inc. announced the availability of a new marketing program for its Paytraxx electronic bill payment solution.

Processing Content

The Adoption Marketing Program includes a complete suite of marketing tools designed to promote bill pay services. The program features an online tutorial that clients can link to from their websites.

The basic Adoption Marketing Program is free to all Paytraxx clients and includes the online tutorial, sample print materials–including statement inserts, newspaper ads, direct mail postcard, and lobby displays.

The $244-million PIMA FCU in Tucson, Arizona, said it has experienced 1,200% user growth since introducing Paytraxx to their customers four months ago. Fiserv has signed 214 new Paytraxx clients since January.

MORE FROM AMERICAN BANKER

Private equity

Democrats reintroduce bill to curb private equity

Senate Democrats, led by Senate Banking Committee ranking member Elizabeth Warren, D-Mass., reintroduced a bill meant to solidify the debt liability between private equity firms and their portfolio companies, among other changes.

By Ebrima Santos Sanneh
Reporter

27m ago
Bank Notes

Rising gas prices will hammer already fragile consumers

Gas prices are rising as a large swath of consumers are already under pressure, which could eventually affect demand for credit.

By Paul Vigna
Managing Editor

7h ago
Inflation

Consumers' financial vulnerability hits record high: Report

The share of American households considered "financially vulnerable" rose to 17%, the highest level since at least 2018, according to the nonprofit Financial Health Network.

By Kate Berry
Reporter

7h ago
Mobile banking

US Bank tops mobile banking ranks for third straight year

The bank was determined, by multiple industry rankings and experts, to be the best mobile banking provider in the U.S.. Bank of America took second place.

By Melinda Lucy
Tech Reporter

September 23
Professional development

Why potential RIA successors walk away — and how to keep them

Succession planning experts say that the possible next generation of RIA owners need clear communication, tangible career paths and thoughtful compensation plans. But that is often easier said than done.

By Tobias Salinger
Chief Correspondent

September 23
Payments

Canada's biggest banks team up on tokenized deposits

The move came 12 days after Canada's bank regulator said tokenized deposits are not legally distinct from ordinary deposits.

By Carter Pape
Technology Reporter

September 23