Fiserv Sheds CheckFree Name

BROOKFIELD, Wis. – Fiserv, which acquired electronic payments provider CheckFree Corp. last year, announced this week it is eliminating the CheckFree name and brand.

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CheckFree, which employs, 4,4000 people, has now adopted the name of its parent company Fiserv.

As a result:

• CheckFree's Banking division is now Electronic Banking Solutions and CheckFree's Biller division is now Biller Solutions, Fiserv.

• CheckFree Health and Fitness is now Club Solutions, Fiserv.

• CheckFree Investment Services is now Investment Services at Fiserv.

• CheckFree's former software division is now integrated into existing Fiserv business units.

• All of CheckFree's prior acquisitions, including the Corillian and Carreker businesses, will use the Fiserv name and display the new brand identity.

• MyCheckFree.com and CheckFreePay walk-in payments, will retain their existing names.


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