For Sale: One Credit Union Name

IOWA CITY – University of Iowa Community CU is trying to make the most of thousands of credit cards, checks, deposit slips, letterhead, envelopes and even signs with the wrong name on them by selling them to an interested credit union. The materials, all with the Optiva CU brand on them, were made superfluous after members voted in a special meeting earlier this month to recall the new name. The unprecedented member revolt the credit union holding the new materials just hours before the new name was scheduled to take effect. “We’ve talked to a couple of credit unions about buying the brand from us,” Jim Kelley, spokesman for the $525 million credit union, told The Credit Union Journal. The credit union spent about $250,000 to have Weber Marketing Group develop the Optiva CU brand and what could be an equivalent amount on the new materials.