Foreign-Language Financial Websites Still Lagging
Despite the fact that the non-English speaking population is growing rapidly within the US, many financial institutions are not doing enough to provide second language websites or even foreign language automated phone systems, says a new report from Corporate Insight.
Corporate Insight looked at how easy it was to locate a bank's foreign language website, how extensive the content was, and whether or not a foreign language option was available within the automated phone system.
"We were surprised to find that of the thirteen financial institutions we follow, only eight provide users with a foreign language Website," said Stephanie O'Connor, Senior Analyst, Bank Monitor at Corporate Insight. "Of those banks, seven offer a Spanish language website, while the remaining one offers a website built entirely in Chinese."
For info: www.corporateinsight.com.