Giant CU Convert Saves On Charter Switch Costs

- PEORIA, Ill. (09/28/00) - Citizens Equity FCU, the$1.9 billion credit union known as CEFCU, is saving hundreds ofthousands of dollars on its conversion to state charter byretaining the CEFCU name-it just now stands for Citizens EquityFirst CU. The retention of the CEFCU name will allow the largestcredit union conversion to state charter to avoid the costs ofchanging branch signs, as well as stationary, credit cards and allother items on which the credit union's name is affixed. This isthe fourth timet the credit union has changed its name over thepast two decades-always retaining the CEFCU appellation-first fromCaterpillar Employees FCU, to Construction Employees FCU, then toCitizens Equity FCU, before the latest switch.