Golden 1 CU Adds CoreTrac’s Customer Relationship Management Tool

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SACRAMENTO, Calif. – The Golden 1 CU said yesterday it has implemented CoreTrac’s ResourceOne CRM solution to enhance sales, marketing, and member service effectiveness.

CoreTrac’s ResourceOne will be a critical tool for enhancing The Golden 1 Credit Union’s existing member account relationships, the $8 billion credit union said.

CoreTrac is based in Austin, Texas.

 

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