WASHINGTON CUNA is not working hard on its “Don’t Tax My Credit Union” social media campaign and that actually is a good thing.
While banks have been actively tweeting with their “It’s Time To Pay” theme, credit unions’ celebrated grassroots have been holding their own in what has become something of a Twitter debate. “We haven’t had to respond to the bankers because the responses that have been coming organically have been so strong,” said Richard Gose, CUNA SVP-Political Affairs.
That does not mean CUNA is just sitting back and letting the grassroots do all of the work. With the launch of the “Don’t Tax My Credit Union” campaign, CUNA has created 1.8 million opportunities on social media, Gose said. “So we have really built a strong social media base,” he said. “We have been very pleased at the passion with which credit union folks have engaged in the conversation. And conversations are one thing, contacts are another, and that’s going well, too. We have 560 contact opportunities.”
Add to that the 27 states that are sending credit union representatives to Washington to meet with lawmakers, Gose said, and it is clear that when it comes to how tax reform could affect credit unions, the CU grassroots are energized.
While some have questioned the likelihood that any sort of tax reform will actually come out of this Congress, CUNA CEO Bill Cheney said efforts such as “Don’t Tax My Credit Union” are still vital to protect credit union interests.
