ORLANDO, Fla.–The Credit Union Journal has unveiled the formal agenda for a conference dedicated solely to the No. 1 issue in front of credit unions: Growth.
The Journal’s first-ever Grow Show is set for April 27-29 at the ChampionsGate Resort in Orlando. Among the many features: CEOs of successful, growing credit unions sharing their strategies and insights for moving their CUs forward; an analysis of the “sacred cows” of the credit union business model; a fresh update on consumer attitudes toward credit unions and what drives member thinking, and even a special outside perspective on growing a cooperative from the vice president of marketing at Vermont Creamery, one of the country’s most successful co-ops.
For information on registration and hotel reservations, go to www.cujournal.com and click on the link in the left-hand navigation bar.
SUNDAY, April 27
Collaborate or Die: Growth Through Innovative Collaborative Business Models
Presented by: Rochdale Group
What They Think They Think: The Latest in Consumer and Member Perceptions of Finance and CUs
Neil Goldman, President,
Member Research
Challenging The Sacred Cows of the Credit Union Business Model: The interlocking Nature of Earnings and Growth
Peter Duffy, Sandler O’Neill
MONDAY, April 28
REAL Solutions, REAL Results
Lois Kitsch, National Credit Union Foundation
Biz Development Track
How Eastern Financial FCU Drives Growth, Gary Lanier, VP-Marketing
Growth is Good, Right?
John Dolan Heitlinger, management consultant and former CU CEO
Give Credit Where Credit’s Due: What Really Works (and Doesn’t) In Marketing Membership Grant Johnson, President, Johnson Direct
Biz Development Strategies at Xerox FCU
Nicole Valentin Smith
If Members Love Us, Where is the Love? John Flatley, City County FCU
Biz Development Strategies at Baxter Credit Union, Eileen Cherry Clark
Grow Show Track
Xerox FCU’s Growth Strategy
Teresa Freeborn, President
Opportunities For Non-Interest Income
CUNA Mutual Group, Madison, Wis.
Same Success, Different Strategies: How Two High-Performing CUs Have Done It
Ken Reynolds, AOD FCU, Alabama
Ray Boss, Midland Community FCU, Texas
Are You Ignoring The Money?
Tom Chandler, PSCU-FS
Remote Deposit Capture
Brad Gainey, Director of Item Processing, Southwest Corporate CU, Dallas
Incenting Member Behavior With Rewards
Laura Sorenson, Sagelink CU; Yanna Kruse, AEA Federal Credit Union
TUESDAY, April 30
BECU’s Approach To Growth
Gary Oakland, CEO
Using Members To Drive Marketing
Andy Mattingly, FORUM Credit Union
Managing Expenses
Joel Polster, Navy Federal
Ask Julie: One Canadian CU’s Approach To Growth
Wendy LaChance, Coast Capital CU
How The Cream Rose To The Top: Roberta McDonald, Vice President-Marketing
Cabot Creamery, Cabot, Vt.
Visit www.cujournal.com for details!
Get more details, or sign up today at www.cujournal.com










