BROCKTON, Mass. – HarborOne CU employees drove a new specially wrapped Smart Car Passion around Mansfield and Attleboro for months to promote the credit unions newest branches in those towns–then gave away the 2009 car to a lucky member.
“We wanted a unique way to launch the HarborOne brand in these new communities and the Smart Car certainly gets attention for its size and shape, and it really is a smart alternative for the environment," said HarborOne President James Blake. "We liked the tie-in to smarter banking too. It was a nice fit."
Throughout the promotion, credit union employees drove the specially- wrapped Smart Car throughout Mansfield and Attleboro, randomly stopping at events and where crowds gathered to hand out Dunkin' Donuts and Home Depot gift cards, reusable grocery bags and other free gifts.
