ATLANTA – Harland Clarke said it has acquired Protocol Integrated Marketing Services, the full-service direct marketing division of Protocol Global Solutions, as well as SubscriberMail, an e-mail service provider and technology firm.
Harland Clarke’s direct and digital marketing services now include: client-centric strategic services; consumer and business analytic strategy and marketing automation; segmentation, response modeling and measurement; direct mail production, printing and fulfillment; inbound and outbound demand-generation teleservices; creative services; and, on-demand email marketing services and consulting that deliver high success rates by creating HTML e-mail messages and RSS feeds.
Financial terms of the deal were not disclosed.
Harland Clarke is a unit of M&F Worldwide.
