Hispanic Savings Campaign Launched by CUs
EL PASO, Texas -
It will be modeled after "El Paso Saves," a successful program developed two years ago by the El Paso Affordable CUSO, owned by eight area credit unions, that focuses on attracting new Hispanic members, enlisting the unbanked in mainline financial services and providing financial education.
Each of the participating credit unions will be challenged to open at least 1,000 savings accounts for Hispanic households. Other participating credit unions include: Arrowhead CU, El Futuro FCU, Latino Community CU, OAS FCU, Self Help CU, West Texas CU, Border FCU. The National Federation of CDCUs will also participate in the savings campaign.