Honda FCU Signs e-Statements PromotionalDeal

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TORRANCE, Calif. - (01/13/05) -- Honda FCU said it hired RedbeardCommunications to develop a campaign to promote its new electronicstatements service. Redbeard designed a direct mail campaign topromote the e-statements, which offered free online bill paymentservice as an incentive for members to use the e-statements. Thecampaign is also aimed at cross-promoting the credit union's otheronline services, and to drive online traffic to the credit union'swebsite.

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