‘I Save’ Radio Ads Debut in Maine

AUGUSTA, Me. – The Maine CU League’s statewide marketing campaign is scheduled to hit the radio airwaves this morning with its ‘I Save’ message. The three week radio ads will compliment an ongoing TV campaign by using the same audio, and will be broadcast on every station in the state. The aim is to maintain a consistency with the message and complement the league’s television commercials while they are not running this summer, according to John Murphy, president of the league. The campaign will feature almost 700 radio commercials. The radio ads and the season-long sponsorship of the Seventh Inning Stretch at all Portland Sea Dogs miner league baseball games; sponsorship of The Potato Blossom Festival in Aroostook County and the American Folk Festival in Bangor, are part of a strategy designed to increase visibility and awareness for Maine credit unions. The Maine league has budgeted $400,000 for this year’s media campaign.