AUGUSTA, Maine - The Maine CU League's statewide marketing campaign is scheduled to hit the radio airwaves this morning with its 'I Save' message. The three-week radio ads will compliment an ongoing TV campaign by using the same audio, and will be broadcast on every station in the state. The aim is to maintain a consistent message and complement the league's television commercials while they are not running this summer, according to John Murphy, president of the league.
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The campaign will feature almost 700 radio commercials. The radio ads and the season-long sponsorship of the Seventh Inning Stretch at all Portland Sea Dogs miner league baseball games; sponsorship of The Potato Blossom Festival in Aroostook County and the American Folk Festival in Bangor, are part of a strategy designed to increase visibility and awareness for Maine credit unions. The Maine league has budgeted $400,000 for this year's media campaign.