ICU Day Theme Hones In On Trust

MADISON, Wis.-International Credit Union Day, to be held on Oct. 21, will focus on CUs' community-focused approach to member service.

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Financial cooperatives all over the world will celebrate with common themes and poster campaigns throughout October. In the United States cooperatives across sectors celebrate Co-op Month throughout October while this year's ICU Day coincides with Canada's annual celebration of Co-op Week, which will take place this year from October 17-23.

The official theme for ICU Day-Local. Trusted. Serving You.-was first developed by Amanda Vester, marketing coordinator with Indiana State University FCU, Terre Haute, Ind.

"At a time when the public's trust is repeatedly compromised by large commercial banks, credit unions' commitment to their local communities and to providing trustworthy member service could not be more important," WOCCU President/CEO Paul Crear said in a statement.

"This October let us all celebrate these fundamental credit union qualities that offer tremendous opportunity for the growth of financial cooperatives worldwide."

For ICU Day graphics and information go to www.woccu.org/icuday.


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