Idaho Central CU Buys Naming Rights To Idaho State’s New Basketball Court

Register now

POCATELLO, Idaho – Idaho Central CU said yesterday it has signed a sponsorship deal with Idaho State University for a new basketball court at the University’s Holt Arena that will carry the credit union’s name.

The new court will be designed by the ISU athletic department for Holt, where the college’s basketball team has played since 1970.

The naming rights deal will last for four years. Financial terms of the deal were not disclosed.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER