KEY WEST, Fla. – The Illinois CU League has agreed to license the theme, brand and marketing materials of the Pennsylvania CU Association’s “iBelong” ad campaign.
The Illinois League will use the brand and materials in its own TV, radio and print materials, according to James McCormack, president of the Pennsylvania League. The contract is for two years.
They decided, instead of spending money on research and development, that ours fits well with what they’re trying to project,” McCormack told The Credit Union Journal yesterday, during the league’s annual CEO Summit.
The Pennsylvania League has committed to an 18-month campaign of TV, radio and Internet-based ads surrounding the iBelong theme. The cost is an estimated $2.25 million.
Other leagues also have expressed interest in the iBelong brand.
