SCOTTS VALLEY, Calif. -- Intuvo, a company that provides marketing automation software to the credit union industry, and a division of CU Direct, announced that it has entered into new partnership agreements with Royal Credit Union and La Capitol Federal Credit Union.
Based in Eau Claire, Royal CU has $1.7 billion in assets, while Baton Rouge, La.-based La Capitol FCU has $462 million.
Under the new agreement, the two credit unions will implement Intuvo’s mortgage automated marketing platform to “increase loan volume and member satisfaction.”
Intuvo said its mortgage platform provides credit unions with “dynamic” marketing automation and communication tools to “stay engaged” with members throughout the home shopping, buying and loan closing process.
“Our credit union customers typically experience an average increase of pull-through rates of 20%-80%, while reducing staff workload [by] 10%-30%,” said Jeff Shood, Intuvo’s president and co-founder, in a statement. “We look forward to helping Royal CU and La Capitol FCU employ member marketing strategies that will meet or exceed these rates, while also improving net promoter scores, and increasing products per member.”
