JPMorgan 'Books' Biz With Borders

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Borders Groups, Inc. booksellers here are teaming with JPMorgan Chase & Co. to offer an enhanced version of their co-branded Visa credit card.

For each dollar a cardholder spends at Waldenbooks or Borders, they will earn three points and two points for some purchases for gas, dining out or at the supermarket.

When a customer reaches 25,000 points, they can be redeemed for a $25 Borders gift card.

Cardholders in the Borders loyalty program can also earn reward points from each purchase.

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