Learn How Business Services Drives Membership Growth

BOSTON–A primary focus of credit unions offering business services has been lending. But one expert believes credit unions are drastically underestimating other related opportunities in business services, including becoming a key driver for attracting SEGs and new members. Moreover, says Bert Bryan, president of CU Business Capital, LLC, Miramar, Fla., a CUSO that was originally chartered by Eastern Financial Florida Credit Union, a comprehensive business services program can also play a significant role in increasing fee income and providing low-cost deposits to the credit union. Bryan, who calls business services and "irreversible trend" for credit unions, will share strategies for leveraging the potential of business services during the Credit Union Journal's Business Development & SEG Conference in Boston, April 12-13 at the Hyatt Regency. The meeting focuses on strategies for growing membership, and also kicks off on April 11 with a very special "Night at the Museum," in which those who register for the event will travel to America's Credit Union Museum in Manchester, N.H., for a night of history and camaraderie, followed by dinner inside the building that housed America's first credit union. Note: Attendance is capped at 85 for the Museum event.