Liberty Card Services Adds Photo Card Option

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Liberty Card Services has added photo cards to its product list. The new Liberty program features a 3/4" x 3/4" photo on the front of either a debit or credit card. Liberty Card Services President Michelle Thornton said studies have shown that photo card programs have higher application and usage rates, lower attrition rates and greater potential for fraud protection. "The result is increased interchange and interest income and lower losses from fraud," she said, adding the fraud savings more than offset the investment in the program.

Thornton said Liberty's product is "electronic and all encompassing," and includes providing digital cameras and information on how to take a good photo.

"While other providers have had photo cards for years, financial institutions have often found the process cumbersome or too expensive," said Thornton. "Liberty's program uses an electronic platform, simplifying the process by combining modern on-click online technology for photo capture with Liberty's time-honored service philosophy."

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