Louisiana's CUs See 40% Rise In Public Awareness

The Louisiana league is reporting a 40% increase in public awareness of credit unions following a TV and radio campaign designed to achieve just that. Forty-eight of the state's credit unions plus one chapter contributed $278,316 to place the advertisements Public Awareness Campaign, which was coordinated by the league and agency The Ehrhardt Group. Costs to produce the TV and radio spots were covered by the Louisiana league and CU Cooperative Branching. A statewide telephone survey conducted by Credit Union Movement Strategies found awareness up 40%, following the ads that showcased credit union products and services, and delivered the message that credit unions offer individuals and families better service, lower rates and fewer fees.