WESTBROOK, Me. – A new statewide television ad campaign touts the benefits of credit union membership with the tag line, ‘I Save’. The $400,000 media campaign, organized by the Maine CU League, is focused around four commercials airing in all three of the state’s main markets, Portland, Augusta and Presque Isle. As part of the campaign, the Maine League has unveiled a new web site that helps consumers find a credit union they are eligible to join. The site will be used in additional media initiatives, including radio ads, the Maine League plans to introduce later this year.
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