PORTLAND, Me. – Credit unions hit the air waves this morning with a new statewide advertising effort that will encompass print, radio and television spots. Four television spots will run until November, an estimated 9,300 times across the state. The spots, developed through focus group research, will key on lower rates and fees charged by credit unions, as well as the fact that credit union funds are federally insured, just like bank funds. The campaign was designed and developed by the Main CU League and will cost about $800,000.
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