Maine CUs Hit the Small Screens In Statewide Ad

AUGUSTA, Maine - A statewide credit union marketing campaign returned to Maine's television stations this morning in all three major markets: Bangor, Portland and Presque Isle. Nearly 4,000 commercials sporting the "I Save" tag will air through November. The four spots that aired this past spring again will air on a rotating basis on a variety of stations and programs. The statewide campaign is part of a two-year, $800,000 advertising effort that is designed to build awareness of Maine's credit unions and drive interest in the new website at www.mainecreditunions.org. More than 13,000 TV commercials will air this year. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com