AUGUSTA, Maine – Maine credit unions launch a three-week radio ad campaign today for the shared branch network in markets participating in the network.
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The campaign will air an ad titled: “What is Shared Branching” in the Portland, Lewiston/Auburn, Augusta/Waterville and Bangor radio markets. The focus will be on educating consumers what shared branching is. The cost of the air time is $15,000.
A total of 544 paid commercials will air during the three weeks, with about $35,000 of additional value-added opportunities being provided through sponsorships, on-air mentions and web links.
