Marketing Play Tied To NBA’s Three-Point Shots

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INDIANAPOLIS – Indiana Members CU last week said it will donate $33 to the Shepherd Community Center every time Indiana Pacers basketball star Danny Granger makes a 3-point shot.

The promotion is part of the credit union’s TEAM 33 program it is conducting with Granger, who wears the number 33.

The credit union is a sponsor of both the Indiana Pacers and FOX Sports Indiana for the 2010-2011 season.

 

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