CUNA is reporting that "millions of consumers are being reached this month" through a radio outreach campaign promoting the trade group's "Thrive by Five" preschool financial education materials. CUNA President Dan Mica taped interviews last week with 15 radio stations in major media markets, including Atlanta, New York, Philadelphia, Portland, Memphis, Buffalo, St. Louis, Washington, Indianapolis, and parts of Florida. The interviews coincided with National CU Youth Savings Week. In his interviews, Mica noted kids are capable of forming lifelong attitudes and behaviors by age five.
Seperately, Mica has been named to a list of "top lobbyists" as published by the newspaper, The Hill, which is circulated on Capitol Hill. The listing appeared under the headline, "The people who make K Street matter." K Street in Washington is home to many of the most powerful lobbying firms. Ed Yingling of the ABA and Dan Berger of America's Community Bankers also made the list.
