PORT HURON, Mich. E&A CU, which is merging with First Community FCU to create a $1-billion credit union, has signed a marketing deal with Boston ad firm James and Mathews.
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James and Mathews said it has extensive experience working with credit unions. It created a six-part video series aimed at Gen Yers called Banks vs. Credit unions for IC CU in Fitchburg, Mass.
“We are very excited to work with this extraordinarily talented agency,” Janice Rose, president of the $280-million credit union. “The firm’s work is like nothing we have ever seen original, artistic and definitely out of the box.”
