ORLANDO, Fla. MidFlorida CU has introduced Shastic’s social loan calculator for Facebook, known as Calcubot.
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Shastic said Calcubot is a simple social application that helps credit unions and banks fully engage with potential loan applicants on Facebook. Calcubot walks prospective loan customers through an interactive buying process tailored to a credit union’s or bank’s loan products.
According to Shastic, 17.3% of Calcubot users who complete an estimate click the “Apply Now” button. Mortgages represent 50.6% of the traffic, while auto loans represent 49.4%.
Shastic is based in San Francisco.
