SAN DIEGO Mission FCU has implemented Shastic’s social loan calculator for Facebook, known as Calcubot.
Calcubot is a simple social application that helps credit unions and banks fully engage with potential loan applicants. Calcubot walks prospective loan customers through an interactive buying process tailored to a credit union’s or bank’s loan products.
“The importance of social media for reaching consumers directly is obvious,” said Donna Handwerger, vice president of marketing and operations at the $2.3 billion credit union. “Everyone is on Facebook nowadays and you have to be where your members are.”
According to Shastic 17.3% of Calcubot users who complete an estimate click the “Apply Now” button. Mortgages represent 50.6% of the traffic, while auto loans represent 49.4%.
Shastic is based in San Francisco.
