HARRISBURG, Penn. – The Pennsylvania CU Association said yesterday it has agreed to license its popular iBelong branding campaign to the Mississippi CU Association.
The Mississippi league is developing its own awareness campaign and decided that licensing the iBelong brand was the least expensive option than developing its own.
The iBelong campaign was launched on TV and radio stations throughout Pennsylvania in 2006 and was licensed by the Illinois CU League in 2008. Consumers seeking to join a credit union are invited to visit the iBelong.org web site for online search locators. The web site contains the commercials and credit union facts are also featured.
The Mississippi league approved an association contribution of $100,000 to help license and launch the campaign and credit unions will be asked to contribute $1 per member in Mississippi for additional funding which will be used to fund television and radio ads for 2009.
