Money Markets Grab Biggest Share
Credit unions with more than $50 million in assets now represent more than $400 billion in total assets, or 84% of all credit union assets as of June 30.
Analysis by Callahan & Associates conducted as part of its Return of the Member (ROM) rankings showed that
Among the findings released by Callahan's:
* Money market shares rose 36.5% over midyear 2001 levels while regular shares increased 21.1% in the same
* Loans grew 9.7% over the past year in credit unions with over $50 million in assets, according to the new report.
* Real estate now comprises 45.4% of the loans in credit unions with more than $50 million in assets, while auto
In the Callahan Return to Member rankings, Suncoast Schools in Tampa, Fla., Westby Co-op in Westby, Wis., and
Meanwhile, on this page are featured credit unions that have been identified by Callahan's as leaders in its Return to
According to Callahan's, Return to the Member is designed to help a credit union analyze its member service levels
Callahan's describes it as an "economic profile based on the value of your credit union's products and services.
"This includes a computation of member service levels, stressing the importance of striving for full member usage of
The core components of Return to the Member are three functions: lending, savings, and member usage.
The first component is called Return to the Savers, which measures how well a credit union is doing in providing
The second component is called Return to the Borrowers, which takes into consideration that credit unions were
Callahan & Associates noted that the leaders in the latter category are credit unions with a high number of core
A value between one and 100 is assigned to each credit union depending on the performance in the three core areas
For readers interested in more information from Callahan & Associates, contact the firm at (800) 446-7453. Readers can contact The Journal via www.cujournal.com, or by calling 888-832-2929.