BETHESDA, Md. National Institutes of Health FCU said it generated $500,000 in new auto loan applications and $1 million in mortgage applications in 30 days using Micronotes cross-selling technology.
More than two-thirds of targeted members accepted an offer during the one-month campaign.
The nation's largest CU serving the biomedical industry said Micronotes Cross-Sell allowed it to create an online marketing campaign quickly. By combining big data with marketing analytics, the Micronotes platform identified members most likely to respond to an offer for an additional banking product.
“Micronotes enables us to effectively engage our online members and intelligently recommend new products that serve their individual needs," said Tom Poe, vice president of remote services for the $70 million CU.
As qualified members accessed their NIHFCU online accounts, they were presented with the option to answer one-to-two specific questions based on their personal banking needs and recent transactions. Members that engaged in these "micro-interviews" could then immediately apply for a new banking product or speak with a service representative.
