Navy Fed Pilots Podcast, YouTube for Marketing

VIENNA, Va. – Navy FCU has unveiled several new marketing initiatives that showcase its auto and mortgage loan products via Podcast and YouTube. The credit union giant launched a three-minute car buying Podcast that educates members about their auto loan options and what to look for before and during a visit to the dealer. Navy FCU also began broadcasting some of its most popular consumer education videos, including “Preventing ID Theft,” “Managing Your Credit” and “Home Buying Made Easy,” over popular website YouTube to reach its younger members. The $30 billion credit union also added Really Simply Syndication to its website so members can have specific web content sent directly to their personal web pages, iPod or RSS readers.

Processing Content

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More