Navy Federal To Implement Esri Business Analyst Platform

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VIENNA, Va. – Navy FCU said it signed with Esri Business Analyst to use the company’s solution to optimize its network of bank branches and decide on a distribution strategy for financial services products.

The $45 billion credit union said it will use Business Analyst to gain a better understanding of its members and competition as it looks to identify expansion opportunities. The credit union wanted to ensure that it had a solution that was able to provide different modeling scenarios, such as the effects of cannibalization on existing branches.

Navy Federal is implementing Business Analyst along with Esri’s Traffic Counts and Banking Potential datasets. Esri partner 4CTechnologies, located in Pittsburgh, is providing training to staff members, as required by Navy Federal, to ensure that they are able to apply the technology to their marketing analysis regardless of software experience levels.


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